The size of the revenue assurance market was valued at USD 536 million in 2020 and is expected to reach USD 882 million by 2027, during the forecast period at a Compound Annual Growth Rate (CAGR) of 9.2 percent.

Managed services segment to hold the largest market share going forward. Companies that do not have in-house revenue assurance capabilities outsource the role to specialist Managed Service Providers (MSPs). Organizations are projected to raise their demand for revenue assurance managed services as a result of rising costs and resource constraints.

The emergence of both large-scale and medium-scale revenue assurance providers has characterised the industry. In order to maintain their position in an increasingly competitive business setting, these businesses are actively investing in R&D activities to establish creative solutions. In addition, the market exhibits fierce competition among the major players, necessitating constant innovation and production of technologically advanced revenue assurance solutions.

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Digitization is one of the primary reasons responsible for the growth of revenue assurance market the increase in internet penetration, the increase in transaction data generation, the growth of small and medium-sized businesses providing digital service delivery solutions, the increase in subscription business models and the adoption of emerging technologies such as Big Data, ML and IoT.

Over the forecast period, technological advances in revenue assurance are likely to create opportunities for the industry. Cloud, 4G/5G, IoT, and SDN/NFV are among the emerging innovations that are enabling operators to introduce new business models and services, but they are also allowing new instances of fraud to emerge. Traditional structures cannot keep up with the dynamics of today's mobile world, resulting in sales loss and possible profit erosion. In the coming years, the implementation of new technologies and processes, such as real-time revenue assurance, is expected to fuel market growth.

The global revenue assurance sector has been positively affected by the COVID-19 emergency. More than 65 percent of employees have started opting for the job from home with safe communication networks available during this time. The frequency of revenue attacks, including SMS scams, international revenue share fraud (IRSF), social engineering fraud, distributed denial-of-service (DDoS) and robocalls, has recently shown a sharp decline. Many financial & government organizations are introducing revenue assurance programmes to distinguish internal & external fraud revenue transactions because of these revenue attacks. This factor is expected to drive growth in the market during the emergency era.

Source: VynZ Research