Sergey Barandich, an expert in automotive marketing, shares that one of the most difficult challenges for automotive marketers is gaining the trust of their leads. After all, a marketer's job is to help bring leads in the door so that the sales team has people to sell to. However, in such a competitive industry—one in which the consumer is making a significant financial decision that will affect their daily life—automotive marketers do not have it easy.

He further states that as an automotive marketer, it is important to build trust with the customer reviews. In a bid to generate customer reviews, ensure that the cars you sell are in good conditions and provide value for money. You can also send your buyers the follow-up emails to ensure that they are having an enjoyable ride. Barandich believes in providing the best customer service to motivate buyers to leave positive comments about the brand.

Sharing his views on SMS marketing in automotive marketing, Sergey Barandich feels that it is an easier option to reach out to your customers through assertive and personalized marketing. Increase customer satisfaction with SMS marketing for customer service. You can keep buyers up to date on car viewings, test drives, and repairs. Existing customers can also be reminded about car services by brands. SMS can also be used to generate customer feedback in customer service.

Thus, having a solid automotive marketing strategy, adds Sergey, can help you better connect with the audience and show what’s different about your brand versus your top rivals. He uses a mix of automotive digital marketing and traditional marketing strategies to drive brand awareness and traffic to your business to increase sales.

About Sergey Barandich

While dealing with the sales of vehicles, Sergey Barandich exhibits a high level of commitment to customer satisfaction. He knows and understands equity and values, and explains depreciation to the customer. Sergey delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.