In 2018, Spotify was adding 20,000 tracks a day to their platform. In 2019, the amount of tracks added daily jumped to 40,000 tracks, which is why a Spotify streaming promotion campaign is necessary! Fast forward to 2021 and they are adding over 60,000 tracks per day. That’s a whooping 22 millions tracks a year. As streaming sites have taken over the bulk of music listeners, the marketplace has become extensively crowded with musicians trying to get their music on playlists, and then to get those playlists’ listeners to stream their tracks. This is why having a multi-faceted marketing campaign that includes social media marketing is necessary!

Back in ‘the day’ you could promote/market your music using one single tactic before moving onto another. In this new, faster paced and very crowded music industry, you must synchronize multiple facets of marketing, promotion and advertising, simultaneously; in order to be successful.

Like any other product, your product requires that you employ a variety of techniques. For instance - a local restaurant or car dealer markets their business via multiple mediums including flyers, local radio & TV, social media, their website, mobile phones, etc.


One company that stands out, www.SpotifyPromotions.com , offers extensive 12 week B2B & B2C Spotify streaming campaigns. The company has been a leading music marketing firm for over 30 years and is highly reputable, check them out here: bit.ly/GoogleBizSP . Their standard Spotify service includes an abundance of B2B AND B2C marketing activities including multiple eblasting to indie & Spotify curators, manual playlist submissions, playlist pitching, collaborative playlist placements, social media outreach to an established music fanbase and highly detailed growth reports. They also offer additional streaming enhancement services such as advertising campaigns, fan expansion programs, online and traditional PR, music video marketing and more.

The case studies on their website for artists that have used their services, found at https://www.spotifypromotions.net/spotify-case-studies , show average increases of:

+ 151,450,000% in Streams
(Joe Fox and the Frantics)

+ 3,665,600% in Monthly Listeners
(Kailee Spark)

+ 43,000% in Number of Playlists
(Eileen Carey)

+ 9,700% in Saves
(Kristy Chmura)

+ 1,300% in Followers
(McMains)

And 77% over-delivery of the number of Playlist followers guaranteed; per campaign!

More info here: https://bit.ly/32vBssX