A franking machine conveniently handles business mail by automatically printing a frank mark representing a discounted postage rate. This replaces traditional stamps and reduces costs. Each mail piece can be customized with the company name and logo for brand promotion. Note that a license is required and a few guidelines need to be followed to use franking machines.
All business enterprises must find a way of making potential clients gain awareness of their products and services. The traditional snail mail method remains a valuable means of achieving this. This obviously requires the use of postage stamps. When businesses send out large volumes of mail, they will need lots of stamps. They may need to buy these ahead of time, adding to their expenses. It could also get tedious if they have to weigh each piece of mail and manually fix the appropriate stamps. They would also have to keep a log of these postage expenses and the number of stamps consumed. It therefore makes sense to use the technological innovation known as the franking machine.
Franking machines are computerized devices that connect online. They make it much more convenient for businesses because it keeps updated records. It automatically prints the frank mark on every piece of mail. Each item can also be customized with the company’s name and insignia, thus helping promote the brand.
In the beginning, franking machines were only adapted by larger businesses. However, even smaller enterprises have started using these machines. No matter what the size of the business, a franking machine is great for handling large amounts of mail.
A franking machine has a scale that correctly weighs each piece of mail, whether it is a simple letter envelope or a package. The postage cost is computed accordingly. Since August 2006 when the Royal Mail started offering lower rates on franked mail, it has been found that at least two pence per mail is saved. For large volumes, this saving can be significant.
There are different kinds of franking machines available. There are manual and automatic types and they range in size and capacity depending on different mailing capacity requirements. Machines can be bought or rented. In fact, renting is now more commonly done because repair, maintenance and upgrading responsibilities are shouldered by the supplier, thus making things more convenient for the business.
The Royal Mail issues a special license to an organization that wishes to operate a franking machine. This is channeled through the machine supplier. There are guidelines that businesses need to adhere to. Red ink should be used and the machine must be well-maintained in order to function properly. The franking mark must be clear and should indicate the postage value and date.
By printing your business’ catchy logo on each piece of properly-franked mail, you will gain greater brand recall among your mail recipients who are also customers or potential customers. Your business image will be enhanced by looking more professional. On top of it all, your postal expenses will be much less than before. So for all of these reasons, you must definitely consider using franking machines to improve your business.

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