What Is Digital Marketing?
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines. Websites. Social media. Email.
Types Of Digital Marketing
'Search Engine Optimization'(SEO)
SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it.
Organical Search engine marketing lly result,lasting effect,improve brand loyally/trust,no ad effect.
‘Search Engine Marketing’(SEM)
Search engine marketing includes all the tools, techniques, and strategies that help optimize the visibility of websites and web pages in search engines such as Google and other, similar .
Paid results are also displayed at the top of the page but in a column on the right. Unlike organic results, here the advertiser must pay a certain amount for each click on their ad. To buy advertising space on search engines, it is necessary to.
‘Social Media Marketing’(SMM)
Social media marketing is the use of social media platforms and websites to promote a product or service. ... Although the terms e-marketing and digital marketing ...You visited this page on
Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, TikTok Twitter for brand promotion, target audience growth, driving website traffic, and increasing sales
Email Marketing’(EM)
Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this. A restaurant, for instance, might send an email to customers on their birthdays offering 50% off an entree.

‘Scope Freelancing Digital Marketing’
As a freelance digital marketer, you have to simply assist companies and clients to sell their products and services online. Your job would be to contact your target audience, direct them to their website, an Freelance digital marketing is the process where an individual freelancer takes on a small number of clients handling all of their online presence. From social . convert them into paying clients. All of this without being a full-time employee of the company!
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