By consolidating marketing tools into one streamlined platform, Kentico enables teams to efficiently deliver personalized customer experiences across websites, emails, microsites, and other digital channels—empowering marketers to drive stronger customer engagement to achieve their business goals. Attendees can expect deep-dive technical workshops, interactive demonstrations, and a forward-looking perspective on the future of digital experience management and marketing automation.

65+ new features that empower marketers and elevate digital experiences
Since the last Partner Connection event in 2023, Kentico introduced over 65 new features and functionalities, focusing on optimizing content management and enhancing digital marketing capabilities. Among the highlights, Kentico proudly introduced AIRA, an intuitive service that uses Generative AI to simplify routine tasks for editors and marketers. This groundbreaking feature empowers teams to work more efficiently and save time during their content creation processes. In addition to AIRA, Kentico rolled out smart folders, a feature that can be used to automatically aggregate content and dynamically update it across multiple websites. When combined with multichannel content reusability, the Smart Folders take the updating of content to a new level of automation.

Looking ahead: what partners can expect at Connections 2024
Kentico Partner Connections 2024 will show a glimpse into the future of marketing automation and AI’s expanding role in simplifying and consolidating marketing tools. Partners will experience live, interactive demonstrations of Xperience by Kentico’s latest features, hands-on technical workshops focusing on migration tools, and upskilling sessions to achieve Kentico certifications. The event will also offer a sneak peek into cutting-edge innovations that Kentico is actively developing, setting the stage for a future where a unified platform gives marketing leaders unparalleled visibility into their campaigns.

Debbie Tucek, VP of Product at Kentico, emphasizes the company’s vision for the future: “This year's event will highlight the multitude of ways that Xperience by Kentico can become an agent of change within your marketing and technology strategies. From automating content updates to reducing the complexity of the martech stack, we are creating a unified system that enables marketers to better understand and showcase the impact of their efforts. Kentico is building a future where a single pane of glass provides marketers with the smart insights and recommendations they need to make data-driven decisions quickly and confidently.”

Join us at Kentico Partner Connections 2024 to see firsthand how Kentico is simplifying digital marketing and automation for the modern marketer.