The well-recognized e-retailing company of United States named ‘Pure Lamps’ has decided to expand their business at international level especially in European and Asian countries. Actually, Pure Lamps sells tiffany lampshades in U.S since 10 years and now they want to enhance their services at international level. In this regarding, Pure Lamps installing their system in UK and China and have selected domains for these countries as well.

However, to get more profit margins company is launching their subsidiaries in London as initial steps. In this recent, press release of company, the top management make aware the media that to reduce the charges of shipping and export, they are launching their stores in China and UK.

In the beginning, Pure Lamps will open 2 warehouses in UK to store their stuff and insure the right time delivery in all cities of UK and after the success of their business strategy in UK, they will launch their e-retailing business in China because they do not want to launch subsidiaries in two countries at the same time.


In short, company is trying coming in international market and wanting to compete ecommerce giants but the consequences of their new business strategies will be clear in 2016.