Spa Girl Cocktails, a premium ready-to-drink (RTD) company, announced today that it has named Lori Carcich, as new CEO to replace departing CEO Alisa Marie Beyer. After almost 3 years of leadership Alisa Marie Beyer is leaving Spa Girl Cocktails to focus on her passion for helping build digital brands. “I’m grateful to have worked with Alisa over the last 3 years. Alisa was instrumental to our Company’s ability to navigate through COVID-19 and I am very excited for the continued success of Spa Girl Cocktails as a world-class premium ready-to-drink company.” said Karen Haines, Founder of Spa Girl Cocktails.

Lori Carcich, Spa Girl Cocktails new CEO, is a spirits industry trail blazer and veteran with a diverse background in auditing, financial management, and business development. Lori founded Country Smooth Spirits, an American Whiskey company, in 2015, which has expanded distribution nationally and in Canada. Previously, Lori performed outsourced CFO and business development services to a wide variety of clients and has served as president and treasurer for non-profit organizations, where she headed substantial fundraising events, along with compliance regulation.

Spa Girl Cocktails is also pleased to announce that Andrew Fitzgerald has joined the company as its new VP of Sales, Andrew has considerable experience launching, managing, and scaling alcohol brands particularly in Southern California. He led the launch of White Claw Hard Seltzer in June 2016 with key Southern California retailers, laying the foundation for the brand’s success. Andrew also worked with Boston Beer and launched Truly Hard Seltzer with Costco San Diego buying office as well as relaunching Twisted Tea with Circle K West. In addition to this he has worked with Coca-Cola’s venturing and emerging brands which included Topo Chico.
“I am confident I am leaving the company in good hands with solid relationships in the industry, an amazing Founder and leadership and a strong consumer footprint, that will help to drive Spa Girl Cocktails’ continued growth. It makes it easier to pursue my new venture knowing Spa Girl Cocktails is well positioned to execute against its on and off premise retail strategy.” said Alisa Marie Beyer.

ABOUT SPA GIRL COCKTAILS
Spa Girl Cocktails, the #1 most award winning, best-selling vodka cocktail, is a better-for-you canned and bottled cocktail known for its insanely delicious taste, healthier ingredients, and pure vodka. At 16.5% ABV (33 proof) this cocktail is the little can that packs a punch allowing you to drink less to enjoy more. This ready-to-drink spirit is low-carb, low-calorie, low-sugar, vegan, gluten-free, 100% plant-based, nothing artificial. Spa Girl Cocktails, powered by women, owned by women, and made for women, encourages each and every Spa Girl to embrace her role as the life of the whole damn party.
For more information visit Drink Spa Girl Cocktails