Live chat is undoubtedly an untapped potential to grow your business. A live chat feature on your website can drive numerous benefits towards your business. However, you need to use the live chat software wisely to enjoy those benefits. Here are the best strategies that can profit your business through live chat:

Drop a chat invitation at the right time:

Initiating a chat with a visitor randomly is not a good idea as it may be annoying. Not all visitors are there on your site to make a purchase. Some compare items while having difficulty in making a buying decision, while others are just idly browsing. Instead of dropping a random chat invitation, you can make use of the tracking features offered by live chat software so as to target the right visitors, especially those on pages where you’ve clearly displayed your CTAs.

Personalized chats:

As a matter of fact, people prefer interacting with real humans over the chatbots. Training your agents to address your visitors personally can help with this. Also, you can make your chat agents put up a small thumbnail in the chat screen somewhere so that people can see who they’re talking to.