Now with the confirmation of Google discontinuing Universal Analytics from July 2023, MageDelight preps its audience to get acquainted with the all-new upgraded version of the same, Google Analytics 4.

It’s time the eCommerce industry should walk ahead with the advancement for the good. The transition from Universal Analytics to GA 4 is going to unfold multiple opportunities for eCommerce businesses to thrive in terms of customer behavior anticipation. Many of the eCommerce merchants have already begun to adopt the functionality of GA 4.

MageDelight’s Magento 2 GA 4 using GTM extension is all about making the lives of eCommerce store owners easy and leveraging customer information and data productively. Before Google discontinues its Universal Analytics, most eCommerce merchants are trying their hands at GA 4. MageDelight’s GA 4 extension using Google Tag Manager (GTM) lets you track your customer’s insights when they visit your Magento store without having to feed in a code for every page.

Magento 2 GA 4 using GTM Extension Features

The Magento 2 GA 4 extension by MageDelight offers a simple plug-and-play configuration to avoid any hassle of using different codes to track customer activities on each page of an eCommerce platform. Along with that, it facilitates customer activity tracking by leveraging the exceptional metrics that GA 4 brings to the table. The new engagement metrics, sessions to events transformations, and other such updates are convenient for eCommerce store owners to make key decisions based on their customer activity. If you wish to thrive in the eCommerce industry by studying your customer actions, check out the GA 4 using GTM extension by MageDelight. Here is what it has to offer:

Single Code Integration

Users can simply use one code to integrate their Google Analytics account with their Magento store. This helps them save time by eliminating the hassle of manually installing codes and avoid human errors.

Track product views

Magento 2 GA 4 Using GTM Extension helps capture product impressions happening on the category and product pages of a Magento store. User’s GA4 account can receive the analyzed data after certain events (like view_item, view_item_list, and select_conten) with product information such as ID, name, category, quantity, and price are sent.

Track events of cart updates and checkout

Magento 2 GA4 extension using GTM lets the users track events of cart updates, such as when a customer adds something to their cart, removes a product from it, initiates checkout and moves ahead with it. All this by creating separate events for each of these actions that are sent to the user’s GA account.

Track events of customers' purchase orders

Integrating Google Analytics in the Magento 2 store helps store owners to send the purchase event with store products to Google Analytics with ease. At the time a customer places an order successfully, a purchase event with the below information can be tracked:

Transaction ID
Store Affiliation
Revenue
Shipping tax
Product Data (product ID, name, SKU, category, price, quantity)

Other Important Features:

Configure the products based on their SKUs and IDs.
Enable product variants for refined information
Operate within store and base currency for convenient conversion and understanding

MageDelight is currently offering an early bird discount of up to 40% on the newly launched GA 4 extension.

About MageDelight:

MageDelight helps upscale eCommerce businesses by offering Magento solutions that enhance customer experience and build a stronger relationship with them. The Magento extensions by MageDelight are formulated to ensure that the customer’s overall purchase experience is made more accessible. These Magento 2 extensions are the perfect fit for an eCommerce store whether an eCommerce owner wishes to offer special discounts, implement a subscription-based model in their store, offer flexible payment methods, or send timely updates via notifications.

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