Idea 1: An interactive installation: Take in an interactive, real-time art exhibition created by attendees—a creative counterweight that provides a singular means of expressing views at conferences. This idea was implemented in partnership with Domestic Data Streamers for the Brightline Initiative's 2019 conference. Participants wrote their ideas on transparent tiles to create an interactive and engaging experience. The TED Bigger Than Us Exhibition is another instance, where visitors are encouraged to jot down and share their thoughts on paper. By adding their images with their concepts to a gallery, they actively participated in TED's objective and promoted community.

Idea 2: Puppies at the conference: Improve conference attendee experience by including puppies—a fun and surprising addition that lowers stress and promotes social interaction. A puppy adoption center was established as part of Quantum Metric's user conference; it attracted a lot of interest and led to the adoption of two dogs. An original and endearing touch that makes the occasion happier.

Idea 3: Smoothie bikes: Smoothie bikes are an interactive and enjoyable way to enhance attendees' experience as they let them create personalized smoothies or cocktails. At Curry's Peak Conference, HP presented this concept in a way that was both in line with sustainability principles and provided a delightful and unexpected conference treat.

Idea 4: AR scavenger hunt: A VR/AR/AI scavenger hunt is a cutting-edge, interactive activity that uses technology to engage guests with the event's topic. It's a great way to enhance your conference experience. This concept was successfully executed during the 2023 Advertising Week APAC conference, which invited participants to explore the space, engage with sponsors, and win prizes through an exciting AR scavenger hunt at Lunar Park.

Idea 5: Nostalgia arcade: An engaging, nostalgic touch that creates happy memories and improves networking can raise conference participation: a retro game arcade. This concept was successfully implemented during AWS re:Invent in Las Vegas, which provided interactive workshops in addition to a humorous Giant Human Claw Machine, making the occasion unique and unforgettable.

To conclude, activations are effective tools for memorable events, but they must be carefully matched with the mission, goals, and personality of the business. Strategic and thoughtful planning is crucial, particularly when it comes to attracting sponsors. Being audaciously surprising is the secret to a genuinely remarkable encounter.

Read more at: https://www.zuddl.com/blog/5-activation-ideas-for-your-in-person-conference