Hurley, United Kingdom // Wednesday, June 9, 2021
When people start businesses, they’re often not thinking about their digital marketing strategy. Maybe they’re solely focused on creating the best products or providing the best services. While this is undoubtedly important, it’s also a bit of a wasted effort if no one knows you exist. Digital marketing is the best way to reach new customers and convince them to click through to your product pages. Carina Evans, a 43-year-old business owner from Hurley, Berkshire, recently discovered this for herself.
She’s the founder of Podium Pet Products, a company that makes natural and organic animal wellness products. Although the brand is 16 years old, Carina never considered selling directly to customers. She only ever sold to retailers and wholesalers, meaning that she didn’t have to put much effort into her SEO and online marketing. However, in March 2020, the UK went into lockdown and her strategy was no longer working. Sales all but dried up, with shops unable to open and therefore not requiring her products.
Great entrepreneurs are able to adapt to even the most difficult circumstances. Desperate to stay in business, Carina decided to spend more time reaching out to customers, selling her products directly to them over the internet. Carina found herself overwhelmed with the amount of stock she had and needed to find a way to get rid of it. That’s when she decided to fire up her website and start optimizing it for customers. This had never generated significant income for the business before but in 2020 and 2021, online sales were the difference between success and failure.
If you’re a business owner looking to gain the benefits of digital marketing, then you should get in touch with an agency like Local Digital. They will be able to provide you with expert support that will help to grow your website, attracting new users, and turning them into customers. Many businesses don’t have the means to hire an entire digital marketing department. However, they’re able to achieve the same results by outsourcing this work to an agency. If you’re ready to grow your business through digital marketing, then head to Local Digital.
Carina was able to set up an eCommerce quickly in order to sell her leftover stock. In doing so, she could sell to both customers and other online retailers. She worked with paid advertising specialists to build her online presence and ensure that her products reached the top of the search engine results pages. With many people choosing to buy or adopt pets during the lockdown, Carina was able to tap into a rapidly growing market. This resulted in the lockdown year being the best one yet for the company. This should serve as inspiration for any struggling small and medium-sized enterprises out there. If you can expand your digital marketing skills, then you may be able to make large profits, even during a pandemic.