also called online marketing, is the promotion of brands to
connect with potential customers using the internet and other forms of digital
communication. This includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a marketing channel.
1. Search Engine Optimisation (SEO)
Search Engine Optimization or SEO is among the most important types of digital marketing
for your business. Seo is natural and organic way to ranking your website on search engine.
2. Content Marketing
Content Marketing is a type of digital marketing that focuses on creating and promoting
different types of content, to generate leads and sales. The content can be in the form of a
blog, social media posts, videos, infographics, podcasts, etc.
3. Search Engine Marketing (SEM)
Search engine marketing is paid version of seo its use for promoting website to increse the
visibility on search engine result pages .
5. Social Media Marketing
Social media is a crucial part of the digital marketing strategy of every organization. By
promoting your brand on various social media channels, you boost traffic to your website and
social media pages, generate leads, and also increase brand awareness.
6. Email Marketing: Email marketing is the use of email to communicate with potential
and existing customers. It can include newsletters, promotional emails, and
personalized messages to nurture leads and drive conversions.
Advantages of digital marketing
2. Reach a wider online audience and increase
visibility
3. Targeted advertising
4. Cost-effective compared to traditional m