Due to continuous technological developments and advancements, the process of organizing, promoting and executing business operations has been transformed. Virtual conferences and virtual events are the latest trends in the business sector. They allow event organizers to host attendees from across the globe, without having them leave the comforts of their homes. With the right virtual event platform, you can cut down on expensive venue costs.

In today's fast-paced world, virtual events are quite trendy, and instead of conducting in-person meetings or conferences, the world has shifted to conducting them online. From finding the right virtual event platform to organizing the event successfully, it can be overwhelming. In our experience, here are the virtual event aspects that work and aid in organizing a successful virtual event.

Best Practices for Virtual Events

For hosting virtual events, here are some best practices that would help you take the plan to the next level. 

Speaker Profile & Stand Content

To draw a virtual audience to your sessions, you should invite influential speakers who are recognized experts in their fields. However, don't select someone for their title alone. Make sure that they are comfortable with the format and can  perform their task. 

Moreover, developing custom stands individually for each speaker with information about their expertise, and past works. Stands can also present images and videos of the speaker for visitors to get a gist of his/her experience in one glance. 

Virtual Events Platform

Attractive virtual environments are a great way to bring cohesiveness to any virtual event. The attendees may be from different parts of the world, but having a common environment and venue gives a cohesive experience to all.

Attention-grabbing Content

The content is a key element in organizing a successful virtual event because it helps capture and hold attendees' attention throughout the event. Always ensure that the topic is well-researched and speakers have an attractive storytelling ability. Both of these form the core of a successful virtual event. 

Interactive Features

Virtual events are truly interactive, and the options are limited only by your imagination. Popular features include user profiles, help desks, activity badge centers, game rooms, prize centers, feedback surveys, and "See Who's Here" functions. Furthermore, the immersive virtual events include 3D venues and avatars, gamification, 3D booths with interactive elements, and much more. 

Meeting Rooms

Meetings between two or more participants or small groups can also be facilitated through the virtual event platform. This type of setup is perfect for business meetings. This can be done using video or chat functions.

Virtual 3D Booths 

Photo booths have long been a popular addition to traditional gatherings, so why discard them in the virtual event environment? Digital photo booths can be customized to match the needs of any occasion. The ability to tailor any image makes it simple to generate compelling, shareable and branded content. This option can add a personal touch to your event, making it even more unique and memorable.

Custom Avatar

Avatar customization is a great way for attendees to engage in the virtual space. The attendees can see themselves and interact with other avatars on the screen. For a better-personalized experience, attendees can choose the outfit, hair, and other physical characteristics. This makes the event more engaging for attendees as they have the option to replicate themselves in a 3D environment. 

Gamification

This feature allows you to gamify your virtual exhibition with a variety of games to keep participants engaged during the event. Virtual treasure hunts, trivia quizzes, leaderboards, and other activities can be used to assess participants' cognitive aptitude and attentiveness.

Videos Production

The quality of visuals and sounds impart a massive impact on the engagement levels that a virtual event generates. The assistance of an external production team can be extremely beneficial for setting up shots, choosing light, camera angles, monitoring pictures, and audio quality. However, having experience in video production is a plus point to getting the most out of any virtual event. 

Live Broadcast

During the virtual event, the live broadcast of speakers and hosts are essential. It not only creates a sense of urgency amongst attendees but also aids attendees in engaging through Q&A, live polling, etc. Along with living broadcasting, some virtual event platforms offer a special feature like multi-speaker sessions, enabling multiple people to present their content at the same time. 

Pre-Recorded Content

The option to upload pre-recorded content of speakers or sessions is an essential aspect. This feature enables you to record your guests’ speech through the help of the software solution. Moreover, it gives you the freedom to add a personal touch to the event. 

Analytics and Reporting

For making virtual events more business-oriented, getting the data and analytics is a key factor. They allow you to make a record of the activity of every attendee; such as the booths they visited, time spent on them, the information they gather about a product, and many more. With the virtual event, you can easily track the actions of the attendees. You should constantly evaluate your analytics, evaluate customers' needs, and improve the ROI of your events.

Final Words

Virtual events come with plenty of moving parts and full-time tasks that need to be fulfilled to make them work. Whether it's the pre-recorded materials, custom videos, interactive engagement, or A/V wizardry, there's no limit to what you can achieve with the right virtual event platform.

Running a successful virtual event requires an essential set of skills. Luckily, most virtual event platforms provide their own event management team, with those necessary skills and expertise.  With COVID-19 spreading, a large number of organizations are willing to accept less-than-perfect virtual events. But as time goes by, they will expect smoother and advanced virtual events that demonstrate strong ROI. So get in touch with the right virtual event organizer and engage your target audience for higher returns.