Videocon Telecom, the versatile, friendly and dynamic telecom brand of the $10 billion worth Videocon Group announced ‘Chota pack bada dhamaka’ range of Special tariff vouchers (STVs) for its prepaid customers. The Telco will be offering STVs staring Rs 1, going up to Rs 9, and offering STD/Local calls at Rs 30P/min and validity of up to 28 days.


As per the Telco, STVs users generate 6 times more Minutes of usage (MoUs) than non STVs users, and the best way to increase voice Mo Us, as per the Telco is to increase STV penetration among subscribers. The Telco which already has a good STV penetration of approx 46% on 4 month+ subscriber base anticipates that with the roll out this industry first initiative of Chota STVs will help the Telco further improve its STV penetration by 8-10%, and hence increase the Mo Us by the same percentage in next 3 months. Further the Telco also talked about the fact that the STV users demonstrate better retentivity as compared to non STV users, and hence an improvement in STV penetration will result in lower customer churn.


The ‘chota pack, bada dhamaka’ range of STVs have been designed keeping in mind the ‘affordability’ factor for the customer ensuring the non STV users will give these STVs a try and will then continue to use the same considering the price factor and ease of subscription. Customer will be able to provision these packs on their own thru a USSD utility by dialing *123*4# from the it mobiles. The range of these STVs being


Mr. Arvind Bali, Director and CEO, Videocon Telecom commented, “MoUs are under pressure and there has not been any noticeable growth in MoUs per sub in last 6 months. The usage in terms of Mins of usage of a STV user is significantly higher than non STV user, and this is where we see an opportunity to take our MoUs up. The plan is to increase STV penetration and Mous will follow.


We are positive that we will be able to grow our STV penetration by 8-10% within next 3 months and hence MoUs with the rollout of this industry first initiative of Chota STV, bada dhamaka STVs, where the price point will be the key factor for customer. ” Mr. Arvind Bali added.

For More detail: http://www.videocontelecom.com/chota-pack-bada-dhamaka.php