Smart TV Market Growth Opportunities and Forecast Analysis Report By 2027

Posted October 5, 2022 by pranit10

Smart TV Market was volume at 269 Million Units in 2020. Global Smart TV Market size is estimated to grow at a CAGR of 21 % over the forecast period.

Smart TV Market Overview:

The Smart TV market study gives a complete picture of the competition, including the market share and company profiles of the key competitors in the global industry. The scope of the research includes a thorough investigation of the Smart TV Market, as well as the reasons for variations in the industry's growth in various locations.

Product prices have decreased, a growing number of buyers have chosen these technologically superior televisions. Manufacturers are also improving their offerings by adding new features to newer models for the convenience of customers, resulting in increasing demand. The 4K UHD TV sector, which has become a standard resolution for most manufacturers, has seen considerable penetration in the smart TV market.

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Market Scope:

This market report makes extensive use of secondary sources, directories, and databases, such as annual reports, press releases, journals, company websites, and other databases, to discover and collect excerpts acceptable for this study.


In terms of screen type, the flat screen type segment held a 90% market share in 2020. The significant increase in income is due to the lower price of flat-panel TVs as compared to their curved counterparts. Because they are simpler to mount on a wall, flat screens are preferred by the majority of consumers. The increased demand for flat panels may also be attributed to the mirror illusion created by the curvature, in which the image is hidden by the light emanating from the display. These elements are fueling the segment's expansion in the smart TV market.

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Key Players:

Major players in the market are identified through secondary research and their market revenues are determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top manufacturers; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, CEOs, and marketing executives. The percentage splits, market shares, growth rate, and breakdowns of the global markets are determined by using secondary sources and verified through the primary sources. The biggest players in the Smart TV market are as follows:

Samsung Electronics Co. Ltd.
Sony Corporation
Videocon Industries Ltd
Panasonic Corporation
Apple Inc.
Hisense Group Co. Ltd.
Koninklijke Philips NV
TCL Corporation
Insignia Systems Inc.
COVID-19 Impact Analysis on Smart TV Market:

Due to a break in operations, end-user sectors where Smart TV are used had a decline in growth from January to May in various countries, including China, Italy, Germany, the United Kingdom, the United States, Spain, France, and India. This resulted in a large drop in the revenues of firms operating in these industries and, as a consequence, in demand for Smart TV manufacturers, affecting the development of the Smart TV market in 2020. End-user business demand for Smart TV has dropped considerably as a result of lockdowns and a rise in COVID-19 incidents throughout the world.

Key Questions Answered in the Smart TV Market Report are:

Which segment had the largest share in the Smart TV market in 2021?
What is the competitive landscape of the Smart TV market?
Which are the key drivers aiding the Smart TV market growth?
Which region has the maximum share in the Smart TV market?
What will be the CAGR of the Smart TV market during the forecast period (2022-2027)?
About Stellar Market Research:

Stellar Market Research is a market research and consulting firm that provides syndicated and custom research reports in addition to consulting services. The main goal of the company's products is to assist businesses in identifying, focusing on, and analysing changes in consumer behaviour across demographics and industries to assist them in making better business decisions. In order to provide relevant and fact-based research, the company conducts market intelligence studies in a variety of industries, including healthcare, touch points, and energy. With experience in many different industries, Stellar Market Research has a sizable staff of highly qualified analysts. Clients can gain a competitive advantage over their rivals thanks to the company's subject-matter expertise and capacity to provide a workable solution to any research problem.

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Issued By SMR
Business Address pune
Country India
Categories Consumer , Electronics
Tags smart tv market
Last Updated October 5, 2022