What is Salesforce?
Salesforce is a cloud computing service as a software company focused on customer relationship management (CRM). Salesforce services allow businesses to use cloud technology to better communicate with customers, partners and potential customers. The software has become the number one priority for customer success and helps businesses track customer activity, market to customers and many other services.

New emerging trends that make Salesforce a must-have for companies:
1. Advanced statistics
Clean data sets and accurate analysis are essential to improve business processes and operations. Therefore, companies have been forced to move to a data model that can help them predict their customers' actions based on their previous interactions.
With the help of Salesforce, data analysts know what customers like, search for and share on a regular basis. Therefore, they can draw a clue about their future buying pattern. This helps to better identify customers and use highly profitable sales and service processes.

2. Artificial intelligence (AI)
The integration of Artificial Intelligence (AI) into Salesforce CRM has shown a significant impact on cost, customer segregation and product configuration. Therefore, Salesforce companies have also begun to incorporate AI into their CRM operations. Salesforce Einstein is the first complete AI of CRM. It improves productivity, provides marketing predictions and supports customer engagement.
Salesforce companies can support vendors to make informed decisions with the help of real-time sales data when integrating their AI and CRM. Experts in the field predict that the integration of AI-CRM will increase Salesforce companies' performance and increase their productivity significantly.
Equipped with a huge amount of data, Salesforce AI has the ability to manage and analyse data sets to take full advantage of them. It also provides a convenient way to handle complex data-related issues.

3. Voice technology
In the last few years, there has been a huge increase in the use of technology. Almost every industry has seen an increase in visible sales. The advent of AI has given marketers the ability to better communicate with their prospects and customers in virtual mode. This has reduced the time to change sales queries and increased the level of customer satisfaction.
In addition, experts involved in IT management predict that voice technology will become a very important part of their company's CRM performance soon. This shows that the use of voice-based mobile applications will be an important part of this digital revolution.
Meanwhile, the use of speech recognition is also trending as sales and service managers find it helpful to understand the attitude of their customers. Apart from that, automation has made meeting planning more formal and profitable. People rely on voice assistants such as smart speakers or chatbots and prefer to communicate with sales representatives in these ways.

4. Shopping convenience
The digital communication system has changed the current world. Companies adopt new communication channels and opt for Salesforce CRM to showcase their products in areas where customers may spend a lot of time browsing and purchasing content such as social media platforms, etc. Such a sales mode does not need to be set. of the physical store. Businesses need to develop web and mobile applications for customers to browse and purchase to meet their needs.

5. Marketing automation
Part of the planned goals of organizations with Salesforce executives requires the implementation of automated marketing operations. It is certain to empower businesses to achieve goals that they cannot easily achieve through their own efforts of employees. Flexible marketing tools include Salesforce Marketing Cloud and Salesforce Pardot both.

Conclusion
The above-mentioned strategies in Salesforce CRM are changing the way online businesses operate around the world by improving employee efficiency and freeing them from routine, tedious and time-consuming processes. However, it is recommended to take the help of a Salesforce service provider to use these methods effectively and to use the Salesforce CRM system to address customer expectations.

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