Social media algorithms show how users will see content on their social media accounts. They help maintain order and rank search results and advertisements. Unlike search engine optimization they sort posts made by users based on the relevance of the published content.

Social media algorithms are different for different platforms, depending upon usage, purpose and user base. The main platforms are Facebook, Twitter, YouTube, Instagram and LinkedIn. It is very important to choose best online advertising platforms for your business.

1. Twitter Algorithm:
After several changes, today, the Twitter algorithm focuses on both relevance and posting time as ranking parameters. The main signals for Twitter’s algorithm are engagement, recenct, activity and media type. Users can also change their content preference setting to change how the feed looks on their account. Also there are different marketing strategies for twitter to understand the algorithm.

2. Instagram Algorithm:
Instagram algorithm prioritizes posts by time since it is based on chronology. In 2021, the algorithm incorporated six new factors: following, session time, interest, relationship with the user, time posted and user session time. There are few Instagram growth hacks are available. The follower section shows the least and most interacted with accounts- data which is pulled out from the users’ likes, comments, and feeds.

3. Facebook Algorithm:
Facebook as a social media website aims to foster audience engagement. The feed is curated to reflect emotion-inducing posts, rather than promotional, sales-driven content. Users will see posts from their families and friends first and businesses later.

We have also written a blog to share marketing strategies for applications. We hope you would go through them.