Technavio Announces the Publication of its Research Report Personal Care Products for Maternity Market In the US 2016-2020

Technavio recognizes the following companies as the key players in the personal care products for maternity market in the US: Estée Lauder, Johnson & Johnson, L'Oréal, Procter & Gamble, and Unilever.

About Personal Care Products for Maternity Market In the US

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The personal care products for maternity market is a sub-segment of the overall personal care market based on product use by a specific target audience. This sub-segment includes six product categories: skin care, hair care, oral hygiene, bath, sun care, and depilatory products.
BPC manufacturers focus on enhancing brand and brand recall to generate repeat purchases among consumers. In the maternity market, this is important as women who find a product safe for use during their pregnancy are likely to continue their use even after the birth of their babies. These customers are also more likely to prefer products of the same brand for their children. Brand loyalty, therefore, plays a significant role in market growth. Johnson & Johnson is a prime example of a vendor that offers skin care lines for both mothers and babies.

Covered in this report
The report covers the present scenario and the growth prospects of the personal care products for maternity market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail sales of maternity personal care products, which include:
Skin care products
Hair care products
Oral hygiene products
Bath products
Sun care
Depilatory products


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Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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Table of Content

PART 11: Impact of drivers and challenges
PART 12: Market trends
Increase in demand for natural personal care products
Rise in use of multifunctional products
Improvements in labeling and packaging
Rise in number of private label brands
E-retailing and social media marketing
PART 13: Vendor landscape
Competitive scenario
Estée Lauder
Johnson & Johnson
L'Oréal
Procter & Gamble (P&G)
Unilever
Other prominent vendors
PART 14: Appendix
List of abbreviations
PART 15: Explore Technavio

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