Cognition Supplements Market Size & Forecast
The cognition supplements market is experiencing significant growth, primarily driven by a greater awareness of mental health, increasing use of dietary supplements, rising healthcare spending, and an increased focus from manufacturers on launching innovative products. The growing prevalence of cognitive diseases also plays a major role in boosting this market. Alongside this, the rising demand for natural and herbal cognitive health products and their growing adoption in the sports sector—where athletes are seeking to boost focus and cognitive performance—are opening new doors for market expansion.

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Key Findings
• By Product Type: In 2024, natural molecules are expected to dominate the cognition supplements market.
• By Form: The capsules segment is projected to hold the largest share in 2024.
• By Application: The memory enhancement category is anticipated to lead the market in 2024.
• By Distribution Channel: Pharmacies and drug stores are set to be the most dominant distribution channels.
• By Geography: North America is forecasted to maintain the largest market share in 2024.

Cognition Supplements Market Drivers
Rising Awareness Regarding Mental Health and Wellness
In recent years, mental health has become a growing concern across the globe, especially among adolescents and young adults. For instance, in the U.S., the percentage of adolescents reporting feelings of sadness or hopelessness jumped from 28% in 2011 to 42% in 2021. Additionally, in 2022, around 19.5% of adolescents experienced at least one major depressive episode, according to NSDUH.
This increase in mental health issues has pushed people to seek preventive and supportive solutions, including supplements that address nutritional deficiencies often linked to mood and cognitive problems. Essential nutrients such as B vitamins (B6, B9, and B12), vitamin D, omega-3 fatty acids, magnesium, and zinc are crucial for maintaining mental well-being. At the same time, natural supplements like rhodiola and saffron have shown potential in reducing symptoms of depression.
As a result, the growing public awareness around mental health is directly contributing to the expanding demand for cognition supplements that support emotional and cognitive wellness.
Rising Demand for Dietary Supplements
People today are increasingly proactive about their health. This shift has led to a surge in the use of dietary supplements that promote immunity, cardiovascular function, and general wellness. With a better understanding of how crucial nutrients are for long-term health, individuals are adding proteins, vitamins, minerals, probiotics, and other essential compounds into their daily routines.
Modern lifestyle diseases like cognitive decline, diabetes, obesity, and heart disease—often linked to sedentary behavior and poor eating habits—are pushing more people toward preventive health measures. Supplements offer a simple, accessible way to address these concerns.
Cognition supplements, in particular, are growing in demand as they support brain functions such as memory, attention, mood stability, and energy. Ingredients like choline and huperzine A are known for improving memory and learning abilities, while others help improve focus and reduce mental fatigue.

Cognition Supplements Market Opportunities
Rising Demand for Natural and Herbal Health Products
Consumer preferences are shifting toward natural and organic health products. This move stems from concerns about the potential risks associated with artificial preservatives, synthetic ingredients, and chemicals found in many conventional products. People are increasingly choosing products that align with their wellness goals while avoiding ingredients that may harm their mental or digestive health or increase cancer risk.
Naturally sourced cognition supplements offer a variety of benefits. Ingredients such as Bacopa Monnieri and Acetyl-L-Carnitine have been found to support memory and cognitive function while also helping slow cognitive decline related to aging. Rhodiola Rosea, known for its adaptogenic properties, can help combat fatigue and improve mental clarity, which is particularly useful during demanding tasks or stressful situations.
To meet this growing demand, manufacturers are boosting investments in research and production of natural cognition-enhancing products. This trend is expected to create more growth opportunities in the market as consumer interest in plant-based and holistic wellness solutions continues to rise.

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Cognition Supplements Market Analysis: Top Market Opportunity
By Product Type: Natural Molecules to Dominate the Market in 2024
The cognition supplements market is categorized into natural molecules, herbal extracts, and vitamins & minerals. Among these, natural molecules are projected to dominate the market in 2024. This is largely due to a growing preference for holistic health approaches and the high benefits that natural compounds provide for cognitive performance.
The popularity of natural molecules is increasing, especially as they are perceived to be safer and more effective than synthetic alternatives. These molecules support mental clarity, memory, and emotional balance. Moreover, there is already a wide range of natural molecule-based cognition supplements available on the market, which makes them more accessible to consumers.
The vitamins and minerals segment, while currently smaller, is expected to register the highest compound annual growth rate (CAGR) during the forecast period from 2024 to 2031. This growth will be driven by increasing awareness of the importance of vitamins B and D for brain health, higher demand for naturally sourced products, and the broader availability of such supplements across regions.

Geographical Analysis
North America Dominates the Cognition Supplements Market in 2024
In 2024, North America is expected to account for the largest share of the global cognition supplements market. Several factors contribute to this, including rising awareness of mental health issues, high supplement consumption rates in countries like the U.S., an aging population, and the presence of leading supplement manufacturers in the region.
According to the AARP Brain Health and Dietary Supplements Survey (2019), nearly one in four U.S. adults aged 18 and above, and more than a third of those aged 74 and older, take at least one brain health supplement. Among them, 71% aim to preserve or improve memory, while 60% seek to maintain or improve mental sharpness, showing a clear demand for products that support cognition.
Meanwhile, the Asia-Pacific region is projected to record the highest growth rate during the forecast period of 2024–2031. The fast-paced growth in this region is attributed to increased health awareness, growing supplement adoption, abundant availability of natural raw materials, and expanding presence of both local and global players in the region. Countries like China, India, Japan, and South Korea are seeing rapid developments in mental wellness and supplement trends.

Key Companies
This report includes a comprehensive analysis of the competitive landscape, focusing on the strategic moves made by key market players between 2021 and 2024. Some of the prominent companies operating in the cognition supplements space include:
• Glanbia PLC (Ireland)
• Accelerated Intelligence Inc. (U.S.)
• Health Via Modern Nutrition Inc. (U.S.)
• Onnit Labs, Inc. (U.S.)
• Natural Factors Nutritional Products Ltd. (Canada)
• NOW Foods Inc. (U.S.)
• Solgar Inc. (U.S.)
• Herbalife Nutrition Ltd. (U.S.)
• Amway Corp. (U.S.)
• GNC Holdings, LLC (U.S.)
• BrainMD Health Inc. (U.S.)
• Purelife Bioscience Co., Ltd. (China)
• Quincy Bioscience (U.S.)
• Intelligent Labs (U.S.)

Cognition Supplements Industry Overview: Latest Developments
• In August 2024, Kerry Group plc (Ireland) partnered with APC Microbiome Ireland to develop new nutraceuticals focused on brain health.
• In March 2024, BioTRUST Nutrition LLC (U.S.) launched Eternal Mind, a supplement aimed at enhancing cognition in aging adults.
• In October 2023, DSM-Firmenich AG (Switzerland) partnered with Indena S.p.A. (Italy) to create new dietary supplements for brain health and aging.
• In March 2023, Nature's Way Brands, LLC (U.S.) released Brain Fuel, a cognitive gummy supplement made with Cognigrape and vitamins B6 and B12.

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