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Global Lingerie Market Share, Statistics, Opportunities and Leading Key Players Report by 2018-2026.




Market Overview:

Lingerie is the inner clothing worn by women comprising one of the most basic needs and providing comfort as well as fashion. The common materials used to manufacture lingerie include cotton, silk, lace, polyester, and nylon among others. Women are increasingly being inclined toward wearing lingerie with precise looks and measurements. Therefore, companies are focusing on launching comfortable and aesthetic products. For instance, in 2017, Nike Inc., launched a hyper-adaptive bra to support an athlete’s needs called the Nike Motion Adapt bra, this bra provides enhanced support and comfort

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Market Dynamics:

The growth of this market is attributed to the growing e-commerce sector, which includes shopping websites. This, in turn, is influencing major players to focus on enhancing their business via online stores and sites. For instance, in 2017, Phillips-Van Heusen Corporation entered into an agreement to acquire True&Co., an online lingerie retailer. The online retailer uses a fit quiz to recommend bras and other intimates that will best fit the responding consumer.

The growing preference of women towards products such as shapewear and bras, to help maintain a positive look and enhance the aesthetic appeal of the body, is expected to boost the growth of the lingerie market. Moreover, an increasing number of women participating in fitness-related activities such as marathons, gyms, and other sports, is further expected to increase the demand for products such as sports bras, thereby fueling the overall growth of the lingerie market.

Furthermore, the increasing trend of using diamond-studded lingerie for fashion shows and the growing focus of top lingerie brands such as Victoria’s Secret, Amante, La Senza, on manufacturing aesthetic and appealing lingerie, is further fueling the growth of the global lingerie market.

However, the high cost of promotions such as advertisements influences market players to increase the product cost, which in turn, hampers the growth of the lingerie market, globally.

Lingerie Market Taxonomy:

On the basis of product type, the lingerie market is segmented into:

Bras

Knickers & Panties

Lounge Wear

Shape Wear

Others

On the basis of distribution channel, the lingerie market is segmented into:

Online Stores

Hypermarket

Supermarket

Specialty Stores

Others

Major players operating in the global lingerie market includeLVMH Moët Hennessy Louis Vuitton SE, L Brands, Inc., Hanesbrands Inc., Jockey International Inc., Nike Inc., Phillips-Van Heusen Corporation, Groupe Chantelle, MAS Holdings Limited, GGI Holdings Ltd., and Marks and Spencer Plc.

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