Having an online presence is essential for every business, so much the more if it is solely an online business. The majority of customers come from search engines and that is the reason why SEO is required to increase web site traffic. It is a very useful marketing tool that can attract new customers or even investors. Keep in mind that it is important to have a top search engine ranking of maximum ten in order to have full exposure.
If you have a small business, SEO can be a very useful tool to make your services more visible and attract new customers. SEO stands for Search Engine Optimization and it allows you to increase web site traffic by using keyword research, website analysis, link analysis and back link building. These will help you position your web page properly in the first page of any search engine. Whether it is Google, Yahoo or Bing, these engines are looking for some important criteria when choosing which websites to list first. They send a message to the people that are using their search engine: the first results are always the most reliable ones.
How is this possible? In general, the pages that are displayed first have a better traffic. By this, it means that more visitors are entering those pages. Therefore, the businesses with more traffic have more clients, which is equivalent with a higher level of customer satisfaction. It has been discovered that web pages with a top search engine ranking of 1, 2 or 3 are responsible of 66% of the sales that take place online. Websites with a ranking of 1 to 10 have a 100% exposure, while those with an 11-20 top search engine ranking have only a 6% visibility.
Moreover, search engines are choosing the most relevant pages for every user. The relevancy of these pages is selected according to some important criteria. First of all, the content of the page must be in line with the information searched by the user. Secondly, a user-friendly website is more likely to be displayed first than a slow and complicated one. Moreover, if your page is quoted and linked by other websites, it will be considered more relevant than others.
Keep in mind that there are some things that can diminish your chances of reaching the first page. For example, if you have a large amount of keywords stuffed on your pages, your website will not be considered reliable by a search engine. Buying links will not do any good either. Even more, having too many ads on your website and sharing content that is not easy to access will be a minus when it comes to SEO.
You can send an email to Stratos SEO to get your top search engine ranking http://www.search-engine-optimization-seo-service.com . If you want to find out more about how to increase web site traffic http://www.search-engine-optimization-seo-service.com and achieve a better ranking, these experts will create a personalized plan for your business based on meticulous research and analysis.