India, December 10, 2015: Faballey, an online fashion mega store, recently announced the launch of their new lace dresses collection. To meet the requirements of youngwomen who are constantly on the lookout for the run-way trends to hit the market, FabAlley ensures to bring them to the online store within a short span of time. As young women also form the base of target audience for the online store, keeping up with trends to provide a wide variety of products online, keeps them loyal and builds a strong recall value.

“We know trends are repeated in a loop, year after year. As a brand, it is our constant endeavor to keep up with the latest trends and provide the latest in fashion industry right on to our website. We also believe that each product adds an element of attitude to the buyer and being fabulous is ours. Therefore, with our products we want to share this attitude and emotion of being fabulous with our users.”, quoted Shivani Poddar, co-founder FabAlley.com

In addition to adding lace dresses to the collection, FabAlley also ensures easy mode of transaction. The user interface of the website is built with the objective of providing a seamless online shopping experience. Right from the viewing of a collection planted under each category strategically placed on the site for making instant buying decisions, the transaction page also allows for an easy payment option by providing credit card and debit acceptance. The cash on delivery option along with a flexible return policy makes it a hit among youngsters.

“Today, young men and women want everything at a lightning speed. Therefore, as a brand it is our responsibility to build an interface that abides to their requirement and yet ensure seamless user experience. With a highly experiential website that not only keeps you updated on the latest trends such as lace dresses, but also allow for quick decision making by providing strategic inputs such as size availabilities, delivery timelines, payment gateway and worry free return policy”added Shivani Poddar, co-founder FabAlley.

From lace tops to dresses with lace embellishments, FabAlley has come up with unique designs for its prestigious customers. For more information on latest trends and buying of lace dresses visit: http://www.faballey.com/dresses/lace-dresses

About FabAlley

FabAlley was established in 2012 by young, energetic and enthusiastic business minded women Shivani Poddar and Tanvi Mallik. It began as a small quirky accessory selling online store but expanded as an entire wardrobe collection brand by the year 2015. The ideology of FabAlley is to provide fashion for everyone. To personify their target audience, they aim at women who are young and full of attitude to make life with their own rules whilst fashion follows.