the importance of artificial intelligence in marketing's future is cemented by the technology's ability to provide better outcomes faster than humans.

Digital marketing is a complex beast. Listen to our DigiPlus Fest 2023 presenters as they seek to decode global digital marketing trends and how they affect businesses and consumers.

The social media platform said on Tuesday that it will relax its advertising regulations for "cause-based advertisements" in the United States and harmonise its advertising practices with those of television and other media outlets

Social media has become a vital resource for marketers throughout time. Industry experts predict that firms will continue to test new social media strategies in 2023. Some of the impending trends have been revealed by marketing researchers.

Google's efforts to fight misinformation contrast with those of competitor Twitter, which is shrinking its trust and safety teams despite new owner Elon Musk's assurance that the platform would not become a "free-for-all hellscape."

Marketing is the most volatile service. Changes in trends of advertising a product happen faster than the speed of flight. These fluctuations create an uncertain environment to create a successful marketing strategy.