Digital marketing is a complex beast. Listen to our DigiPlus Fest 2023 presenters as they seek to decode global digital marketing trends and how they affect businesses and consumers.

Digital marketing is no more an afterthought for marketers, who would generally set aside a modest portion of their marketing budget for it. Now, digital marketing is a vital tool for marketers to reach their target audiences across regions, languages, and content types.

Brands are always spending in these areas to engage with the right user and with the right material, whether it is search, social, display, email, influencer, media quality, or content.

According to an industry report, digital ad spending in India is expected to reach $21 billion by 2028. At a time when the rest of the globe is slowing down on digital advertising spending, India is picking up the pace and is at the epicentre of a huge surge of investment in digital advertising.

ETBrandEquity has always been at the forefront of this emerging trend, working to comprehend and interpret it so that the industry can make more educated decisions. DigiPlus Fest 2023 is back with its annual digital marketing confab but in a greater and larger configuration. The two-day event, which will be held at Pullman Aerocity in New Delhi on February 2nd and 3rd, will focus on global digital marketing trends and how they affect businesses and consumers.

This will be India's largest festival of digital marketing insights, with prominent brands, global and domestic brand leaders, and digital marketing practitioners from throughout the country taking part. The festival will include the release of a digital marketing report, a Night Summit, several workshops, panel discussions, keynotes, and networking opportunities, as well as the India DigiPlus Awards, which will recognise the country's top digital marketing efforts, creativity, and talent.

Industry leaders such as Sameer Satpathy, Chief Executive - Personal Care, ITC; Geetika Mehta, Managing Director, Hershey, India; Rishi Pardal, CEO and MD, United Breweries (Kingfisher & Heineken); and Anil Agarwal, Additional Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Government of India will deliver engaging keynote sessions during the fest, sharing their learnings and insights on the subject.

Along with other guests, the keynote speakers will release the 'State of Digital Marketing in India' study.

Some of the important topics that will be discussed include ad fraud, programmatic advertising, affiliate marketing, first-party data, social media, influencer marketing, and many others.

Reliance Retail, Gillette, Mamaearth, Blinkit, Zepto, Pearson, Maruti, Patanjali, Voltas, Gameskraft, Bacardi, Noise, Snapdeal, Perfetti Van Melle, JustDial, Dabur, Cleartrip, The Good Glamm Group, and many more will be represented at the festival.

Other notable speakers who will be sharing their views at the summit include Sandeep Varaganti, Chief Executive - Marketplace, Reliance Retail; Shashank Srivastava, Executive Director - Marketing and Sales, Maruti Suzuki; Sukhleen Aneja, CEO, Good Glamm Group; Anita Nayyar, COO-Media, Branding & & Communications, Patanjali Ayurved; Neil George, MD, Nivea – India, Bangladesh, Sri Lanka, Nepal and Bhutan; Adarsh Nair, CEO, Airtel Digital; Bhuvan Bam, Founder, BB Ki Vines; Zeenah Vilcassim, Marketing Director, Bacardi India; Akshay Kapoor, Associate Director, Perfetti Van Melle; Gopa Menon, Head of Digital, South Asia, Mindshare; Sarbvir Singh, CEO, PolicyBazaar.com; Amritansu Nanda, Chief Marketing Officer, Zepto; Saurabh Bajpai, Senior Director & Country Category Leader, Gillette India and many more.

Hands-on workshops led by industry experts on subjects such as implementing a mobile-first strategy for marketing and understanding the core behaviour of digital-first consumers are also part of DigiPlus Fest 2023.

The industry has been particularly supportive of this edition of the ETBrandEquity DigiPlus Fest 2023, with Amazon Ads as Gold Partner and ReBid, YOptima, MoEngage, Qoruz, and MiQ as Co-Partners.