Leaders Explaining Expected Changes in Marketing by the year 2032


Posted December 7, 2022 by simisingh

Marketing is the most volatile service. Changes in trends of advertising a product happen faster than the speed of flight. These fluctuations create an uncertain environment to create a successful marketing strategy.

 
Marketing is the most volatile service. Changes in trends of advertising a product
happen faster than the speed of flight. These fluctuations create an uncertain
environment to create a successful marketing strategy. This volatility raises the
questions like “How to win customer loyalty after 10 years?”, “What will the
advertising of the new products look like?”.
Kirk McDonald, North America CEO at GroupM talks about the merging of physical
and digital experiences to provide a frictionless and blended user experience. The
next decade will be ruled by consumers over the brands with future-proof data and
better experiences. AI will be delivering more tailored experiences and will best align
with consumer services.

Yonca Dervisoglu, VP of Marketing at Google EMEA predicts changes in
personalization and privacy. AI will be ruling the marketing arena to deliver the exact
message that users are expecting at a certain time without compromising the user’s
privacy. After 10 years, there will be Ads that provide relevant information for
everyone.

Alex Schmider Director of Transgender Representation at GLAAD present his views
on the future of ethical branding. Compared to the present time, Gen Z will be adults
after a decade and will have higher standards that brands need to match with. The
generation is woke and knows where they are spending their money. Also, the
brands need to keep up with their game around gender parity.
False advertising will no longer survive the marketing shift towards the brand’s
authenticity alignment with its values and what they stand for.

Chaucer Barnes CMO at UnitedMasters predicts transformative shifts and more
personalised user experience. AI recommendations will be used in a new way,
where users can not only choose opt-in decisions but also opt-out decisions. The
user will have full control over the content they want to consume and engage with.

Global VP of Ads Marketing at Google, Marie Guilin Marle, as the next decade will
be completely ruled by the users where they can see relevant content and services
with their permission. Users will have full control over the permissions and type of
branding content they are viewing. The next big step towards a more personalised
experience. Again marketing will be more about connecting brands with consumers,
instead of just invading user privacy to showcase advertisements.

Marketers are already thriving on providing personalised user experience and the
next 10 years will see the results of the efforts. As consumers decide the success of
any product/service, brands will constantly work on improving the user experience.
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Categories Advertising , Marketing
Last Updated December 7, 2022