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PrintPapa
Address: Street: 1920 Lafayette Street, Unit L,
Santa Clara
State: CA
Zip Code: 95050
Phone: 408-567- 9553
Website: http://www.printpapa.com
CA, 7th june 2024: Direct mail is one of the most effective means to maintain relationships with existing customers and ensure they are loyal to your brand. But how do you retain customers with direct mail?
In this article, we are going to outline the best strategies to integrate direct mail printing into your customer retention program. So, let’s proceed.

1. Customize the Direct Mail Campaigns for Existing Customers

One of the best strategies to retain customers is to every direct mail marketing piece, you send them. You should already have a clear idea about how this audience behaves, thinks, and acts, particularly when they have been loyal to your brand for some time.

So, what’s the point of sending out generic direct mail postcards that do not consider their previous interactions with your brand? Or deliver to the ‘Present Resident?’

Studies have shown that most marketers already use data to personalize their EDDM postcards. This is because personalization can make your customers feel that you value their business and can improve customer retention.

There are various ways to personalize your direct mail piece-

· Referencing the previous purchases made by the customers
· Using the name of the customer throughout the direct mail piece- not simply on the envelope
· Using relevant imagery, which relates to those actions and purchases
· Adding similar offers to the ones that triggered their previous purchasing behaviors, such as money off a product or free shipping.

2. Integrate Your Direct Mail with Digital Marketing

To take on a more omnichannel approach to customer retention, you can combine your direct mail brochure marketing campaign with your digital marketing methods. This can help in targeting existing customers across offline and online marketing channels and keep the brand at the top of their minds.

Here are a few customer retention marketing tips-

· Direct Mail and Customized Landing Pages- Add a link to a customized landing page on the folded postcard mailer when you try to retain customers. The mailer should reference a few previous interactions with your brand.

· Direct Mail and SMS- You can follow up with the customer who has not responded to your full service EDDM piece by sending them a follow-up text. With SMS marketing you can create a buzz around an upcoming piece of direct mail, particularly when it contains a coupon code or special offer.

· Direct Mail and Email Marketing- Rather than just sending out emails to existing customers, you can simply offset the marketing messages with your direct mail. It will reduce email fatigue and enable you to target your customers when they are away from their screens.

3. Test and Tiner with the Direct Mail Campaigns

Existing customers tend to change their behavior over time. his is the reason testing your direct mail campaigns is crucial to find out if they still resonate with your audience. When you do this, it will show you how customers engage with the mail. Thus, this can make it more effective.

Go for key performance indicators, such as conversion-to-lead times and response times to learn more about how existing customers are behaving after they receive your direct mail postcard. Thereafter, you can make changes to the marketing campaigns based on these insights.

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