Client reviews can be a vital tool for attracting new customers, as well as evaluating your performance to determine areas that might need improvement. However at what point should you not ask customers for testimonials? When has too much time passed to expect customers to precisely provide a review of your service? Whether you're asking these to fill out a private review or comment form, or requesting them to post online, it's important to remember that you should try to do so inside a reasonable timeframe.

For instance, it doesn't make a whole lot of feeling to ask customers for reviews a few years after you performed the job. Sure it might help to post some reviews on your site from customers a few years back. It shows not only that might been in business for a while, but that you continue to provide a higher level of success through the years. Potential customers like to see this kind of regularity in good service. But it isn't reasonable to expect your clients from years past to write a review for you.

Mention composing a review or filling out a review form after you complete the actual service for the customer. If you see your customers for a kind of 'debriefing' after every project, that is the perfect opportunity to ask them for any review. You've just explained to them everything you did to them, and you're probably asking them to sign a papers or two. Throw in a review form that they can fill out immediately, or mail back to you. If you are pushing for online client reviews, mention posting one online or on your internet site.

If you don't want to ask for a review right after work is total for whatever reason, try not to wait too long. Your services may eat a good deal of your life, but chances are they don't consume much of your own customers' lives. Once the service is done, they likely overlook it until they need the service again. Conduct an autoresponder phone call the day or so after the work has been completed, but a maximum of a week later.

Don't be discouraged by a bad review every now and then. If they become overwhelming, you have a problem. But think of the casual bad review as an opportunity to respond (most review solutions allow the company to respond) and demonstrate your determination to make things right.

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