SEO companies around the world have faced numerous challenges over the past year and they are expected to be some major changes coming their way in 2023. Machine learning, artificial intelligence, third party cookie depreciation and Google updates are the biggest changes that SEO companies can expect in 2023.

Artificial intelligence and machine learning are going to stir up some challenges this year as it is already being used for various SEO aspects from link building to keyword research. Google released a helpful content updated in August 2022 ensuring that original and helpful content is written by people for people, targeting the AI content tools. AI writ5ing tools are considered spam by this leading search engine.

Google does updates up to six hundred times each year, which is a major challenge for any SEO company. This means SEO experts need to stay updated with the latest changes, ensuring that their strategies and campaigns continue to provide their clients with the results they need. It is expected that Google Updates, including E-A-T and BERT will continue changing SEO this year.

The third-party cookie depreciation expected this year will improve data security and consent management. Cookies are likely to exist in two forms, cohort-based marketing and first-party relationships, both offer great opportunities for any online marketing strategies.

The President of Storm Brain, an Orange County SEO company, said “Half of searches end without a click on the organic search result, these are zero-click searches and happen in all the top search engines. With search engines adding new search engine results pages (SERPs) features, users can access information without having to physically click on the link. It is imperative that we provide content that meets our users different needs. Content remains king this year offering valuable information that users can benefit from.”

Talent competition is increasing in the SEO industry this year, which is why companies are looking for experienced SEO professionals to stay that step ahead of their competition. SEO is a team effort that requires content creators, SEO strategists, developers and user experience designers to ensure the best end results.

About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. The company caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and off line marketing campaigns, app development and so much more. To find out more, visit https://www.stormbrain.com