A new year welcomes new ways to design and improve websites. 2023 brings a mix of trends, some covering accessibility, responsiveness and user experience issues. Web design focuses on creating a pleasant digital experience for users and web designers are thinking outside the box this year to identify what positively and negatively impacts user experience (UX).

One priority in web design this year is creating interfaces that are intuitive, enabling anyone to interact with them. Icons using website headers are commonplace, this usually includes search, shopping cart and account. When the same iconography is used in various sites, users have an easier experience using them.

Web designers also have to think about building trust with the people that will visit the website this year. Websites are often the first impression customers have of a company and trust building needs to start right there. Web designers will be using social proof and trust marks to achieve this in 2023. The common way to do this is to reserve a section on the home page dedicated to real and honest customer reviews, including an overall customer satisfaction rating and customer testimonials.

Responsive web design has become easier over the past few years. This has caused stagnation in mobile web designs. Responsiveness offers a great user experience. This year there are some expected changes to improve mobile user experience and this is based on how the web designers builds features to address mobile friction and obstacles. The most important being navigation design.

Blake J. Nolan, the President and Creative Director at Storm Brain in San Diego, said “Our designers are focusing on shape texturization this year with real world textures on computers and smart phones. They are experimenting with organic shapes to create a virtually interesting design without being overpowering. This year we are expecting numerous web design trends to come out of the woodwork to improve user experience and help our clients promote a unique website that builds trust and credibility.”

People all have different preferences on how to ingest online content. Many read through a blog, which is ideal if you have the time to read it. Videos or vlogs are increasing in popularity as users can watch or listen, while they go about their daily business. Including video into web design has become exceptionally popular this year as more companies look for interactive ways to share information with their website visitors.

About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. The company caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and off line marketing campaigns, app development and so much more. To find out more, visit https://www.stormbrain.com