Automotive companies have invested billions of dollars to get ahead of the competition, focusing on the quality of vehicles, features, design, performance, fuel potential, comfort, value for money, and many other attributes.

But they are NOT focusing on the other side of the coin – Customer Experience.

The customer experience of car buyers is as important as the quality of cars and their attributes. And while the entire industry is focusing on improving or offering the best and most innovative cars out there, only a handful are focusing on their customer experience.

Here’s a stat to emphasize the importance of the customer experience of car buyers.