AI, i.e. Artifical Intelligence can be used to improve customer experience in e-commerce by personalizing customers, targeting potential customers to increase sales and suggesting products based on browsing and purchase behavior.

Business Insider published an article stating that by 2020, 85% of customer interactions will be handled without the assistance of humans. This trend is advancing and many e-commerce companies are now using different forms of artificial Intelligence technology to better understand their customers, provide the best user experience and generate more sales and revenue.

This article will talk about how artificial intelligence is changing the e-commerce market.

1. Customer-centricity

Customers often abandon their search after spending a while browsing an e-commerce website. Customers are often unable to find sufficient product results. AI can provide a solution for such situations.

AI can be used to improve the search results for online shoppers by narrowing, conceptualizing and then improving them. Machine learning is a sub-field within AI. Websites and apps can use visual search elements to see the world in the same way customers see it. This can be used to help businesses design and create a customer-centric experience using advanced image recognition and video recognition technologies.

E-commerce businesses can thus ensure high customer retention rates.

2. Chatbot Experiences

Do you remember the customer service of a company? What does it feel like to be on hold for hours before being connected to a human agent? Annoyed, right? The next step is to try to contact the business via unlimited email, hoping for a reply within 48 hours. These niggles can lead to poor user experience. This is why Artificial chatbots and Human Powered Live Chat are gaining popularity to improve client service.

Chatbots are computer programs that can conduct conversations using textual or auditory methods. They automate communication and provide personalized customer experiences.

Chatbots allow businesses to provide 24x7 customer support and personalized recommendations.

3. Identify your target audience

E-commerce companies can also use AI to increase their lead generation capabilities. Predictive marketing can be made easier by using AI solutions in sales, marketing, and CRM. AI allows marketers to meet customer demands by offering real-time solutions and services over queries. AI can also be used to forecast customer purchase probabilities and provide business with forecasting capabilities.

4.Conversational platforms

AI offers conversational platforms like Amazon Echo and Google Home that allow shoppers to continue a task. Artificial Intelligence technologies such as Natural Language Understanding allow shoppers to speak to a robot to get answers to their questions about products.

5. Virtual Mirrors Experience

It is an engineered entity that lives in software and connects to a human. Artificial Intelligence allows shoppers to virtually "try on" clothes and get an idea of how the clothes would look in different colors. Lenskart, for example, allows shoppers to "try on" different specs online, so they can get a feel for how the specs will look in real life.

Artificial Intelligence is a tool that allows e-commerce companies to enhance the user experience by using virtual mirrors.

6. Gesture Recognition

Artificial Intelligence enhances the shopping experience by translating gestures into commands so that consumers can find exactly what they want.

7. Shopping recommendations improved

Artificial Intelligence solutions allow brands to efficiently gather and scan large amounts of data to predict customer behavior, and provide relevant and useful recommendations for all shoppers. Artificial Intelligence is crucial in providing customers with a personalized shopping experience.

8. Descriptions of high quality products

Proper and SEO-friendly descriptions can take a lot of time and money. Artificial Intelligence can help in combating this time-consuming activity by analyzing key features to create modified product descriptions. For more detail visit https://www.taskade.com/blog/openai-chatgpt-history/.