Dubai, UAE - As creators and influencers are looking for more ways to connect with their subscribers and audience, leading social media platform Instagram rolls out new updates that help facilitate this need. When Instagram Live was initially introduced back in November 2016, the feature was created to allow users to broadcast their favourite moments with friends, family and followers. Since then, it has evolved to become one of the most popular hallmarks of the platform that allows people to share memories, engage with followers and also help businesses establish their brand.

The latest upgrade involves promoting scheduled live streams through banners that inform users about the upcoming event by providing the topic, day, date and time of the content that will be showcased. These banners work much like Highlights on the page and appear as a badge — present at the forefront of the user page. Followers and visitors of the Instagram handle can view details of the event and create reminders from the given information. The Social Media management team at Talir Group emphasizes the unique benefits this update provides to enterprises using social media for the promotion of their products and services.

“Instagram allows accounts to schedule multiple Lives and promote them accordingly which is especially useful to businesses looking to organize product launches, sale promotions, collaboration reveals and brand publicity on the social media platform. Firms can use this update to their advantage by planning all these events ahead of time and simultaneously manage Instagram ads and promote each one individually through the banners which are particularly beneficial when the live streams run at the same time every day.”

In addition to this fantastic upgrade, Instagram has also revealed a new option for Remixes: a feature that provides users with the ability to react or reinvent other videos on the platform. Now accounts can make Remixes using videos that were published as an Instagram Reel or even as a post by others, provided that the original creators have allowed the videos to be “opt(ed)-in”. This permission setting ensures that the video inventors control their content and selectively if need be, permit fellow users to remix their creations.

Experts at Talir Group add that “with Remixes, influencers and businesses can collaborate more easily and efficiently with fellow creators and users of the platform. Through product demos, reviews and even reactions, an enterprise can increase brand exposure and customer reach as part of their video marketing strategy using Instagram Remixes.” With long-standing experience and expertise, Talir Group can assist firms to expand and transform their digital and social media marketing plans by using innovative approaches that help make the most out of their business plan and operations.

About Talir Group: Renowned digital marketing agency, Talir Group offers top-notch web design and development, Search Engine Optimization (SEO), social media marketing, Google Ads management and recruitment for clients looking to employ digital technology to further business prospects and growth. With acumen that is well supported with years of expertise and experience, the team at Talir Group work as transformers to help clients provide their customers with innovative, unique and quality services that truly help represent the business’ brand identity.