If you have a small business or even a bigger company, you must work constantly on your name, image and brand. A good image will always attract clients and more clients spell more profit. When you want to start a marketing campaign you must not forget about the printed items you can use in this stage of branding and development of your company. The best items you could use are the lighters printed with your company’s name and logo. But you can’t use any kind of lighters which will break after a couple of uses. Always choose to associate your name with a great product and your clients will do that too. The best lighters you could go with are the BIC J38 and the BIC J26.

There are multiple reasons for which BIC J38 and BIC J26 are so good for your marketing campaign. First of all, everyone knows them, so the popularity factor is already there. When you associate your company’s name and logo with something familiar to the targeted audience, they will eventually transfer that familiarity to your company. Everyone knows the classic BIC J38 and BIC J26 lighters, smokers and nonsmokers, men and women, youths and adults, so you can use the history and good reputation of these lighters to help your company in the marketing development.

Another reason for which you should choose BIC J38 or BIC J26 for your batch of customized printed lighters is because these products have a long lifespan. The longer they work properly, the longer the person who got it will use it. If a person will use the BIC J38 or BIC J26 lighter which has your company’s name and logo printed on it they will get more and more familiar with your brand and eventually they will begin to put their trust in you rather than in your competition when it comes to acquiring the products or services you have to offer.

The BIC J38 and BIC J26 are some of the most used items every day all over the world by a huge number of people, so it’s the perfect disposable on which to put your name. Besides the fact that the average person will buy two or more lighters per month, these products are also passed on, misplaced for others to find and used by the friends and family of the owner, so when a person will get a lighter from you with your company’s name and logo on it, you can be sure that your name will be seen by at least three or four people only in the first week after giving away or selling a printed lighter. So if you choose one of these lighters for marketing purposes you can expect really quick turnarounds, because they will offer you a huge exposer to the audience, more than the one that a pen, mug or other regular day items can ever offer.



Choosing a BIC J26 http://www.feuerzeugsite.de/bic-j26-maxi.html or a BIC J38 http://www.feuerzeugsite.de/bic-j38-maxi-electronic.html for your marketing campaign is the best decision you could make, because these lighters are iconic.