The newest Google April update that was released by Google is about link building and how Google views the ranking of different websites and businesses. Put simply, it is basically a Last Google Update focusing on the fake and the artificially made links that would negatively affect the ranking of different websites.

The best way to increase the visibility of your website on Google or other popular search engines is by means of link building. Although it is not an easy task and takes time and effort, it does give great rewards over time. But with the latest Last Google Update this has changed significantly. As of the Google April update, things will be harder, as any artificially made links created by means of link networks etc will be penalized by Google, and it will actually hurt your ranking rather than increase it.

Using link building in general would help tie your website and business with SEO keywords that would relate your website with relevant topics or search keywords. This will help you increase the traffic and hits that you get on your website. But then again, this has been affected greatly by Google April update, as Google started to look more into these SEO websites to make sure that they are following the rules and are playing by the book. Because many SEO companies are in haste to get good results so they try illegal and unethical methods to link building which could affect the search experience of an average user. The Last Google Update came about so as to minimize such practices of web master who employ illegal link building tactics for the websites and maximize the experience of users who are using the Google search engine.

The Google April update is very different from the updates that came before it, and deals directly with the website that uses the adopted link strategy to link building. But Google understands the situation and knows that websites were permitted to do this, this is why with the Last Google Update, they give these websites accused of engaging in black hat methods a specific duration of time, wherein they can remove and deal with these negative links before Google takes any actions and penalizes them in terms of ranking. This is the reason that a lot of owners of different website said that Google sent them an email about all of this before any penalties can be applied. If these websites don’t take any actions this will lead to link devaluation for their link building strategies.

This Last Google Update basically spots any unnatural links and then it puts a negative effect on them by decreasing and devaluating their rankings. This is why you should never use unnatural or artificial links or any other kind of duplicated material or content, because Google can easily spot that and will also decrease your ranking.
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