Klue, the leading Competitive Enablement platform, has introduced a new innovative AI-powered product feature that allows users to rapidly identify competitors’ strengths and shortcomings. The new AI-Generated Strengths and Weaknesses tool analyses and categorises millions of customer evaluations from various online platforms, saving Klue users many hours of manual labour.

Since its founding in 2015, the Vancouver-based firm has used powerful algorithms to automatically collect and sort publically available competitive intelligence. Klue has doubled down on AI innovation to uncover savings for its customers, owing to the tremendous growth and significance of generative artificial intelligence (GenAI) and large language models (LLMs).

“It’s not news that consumer review sites are a goldmine of competitive intelligence. “Beyond time savings, ‘AI-Generated Strengths and Weaknesses’ automatically uncovers weaknesses in positive reviews and strengths in negative reviews that other review aggregation products miss,” explains Klue Co-Founder and CEO Jason Smith.

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G2, Capterra, TrustRadius, Gartner Peer Insights, Peerspot, Product Hunt, Software Advice, TrustPilot, Glassdoor, and Indeed automatically provide data for AI-Generated Strengths and Weaknesses.

Assessing a competitor’s strengths and shortcomings is frequently the starting point for any organisation serious about using competitive intelligence to defeat the competition. Klue users may now complete this essential task in a fraction of the time that non-Klue users can.

“We’re thrilled to be paving the way for AI innovation in competitive intelligence and enablement.” “This is just the first in a series of critical insight modules we’re developing to pull in various forms and types of information, analyse it, and generate insights,” explains Tamara Schebel, VP of Product at Klue. “Competitive intelligence and product marketing teams must keep their organisations up to date on market trends — and arm them to be effective in competitive deals and renewals.” Our new functionality unleashes GenAI’s potential to make it happen.”

This new capability expands on the Klue platform’s existing AI-based functionality:

• Alerts Summarization – Boost competitive analysis with AI-powered article summaries that can be customised in length and format.
• Recommended Alerts – Klue learns about the user’s interests in topics, competitors, and content genres in order to give the most personalised, relevant information first.
• Noise Reduction – Klue filters out 90% of the noise, and then automatically tags and categorizes the remaining 10% of intel.
• Review Insights – Klue analyses competitor reviews in real time, identifying positive and negative trends.