When you are making your website and want to sell your products and services online, you may have multiple pages on your website, but to make the conversion from the visitor who has come to your page, one of the most important pages will be a landing page, which plays an important role in conserving your visitor into a lead or sale.
A landing page is a page to which you are directed when you click on an ad. It can also be the page that follows a call-to-action button or serve as a website's homepage. The landing page should have a contact details form that asks visitors for detailed information like name, contact number, email address, educational question, and city they belong to. This information helps you convert this lead into sales using this information.

What is a landing page?
A landing page removes distractions such as navigation, competing links, and alternate options, allowing you to capture your visitor's full attention. And complete attention means you can direct your visitor to the desired destination, i.e., your lead form. To summarise, landing pages are created specifically to generate conversions.
Now that you understand their relevance, let's go over landing page best practices to ensure your pages are optimised for conversion:
1. Create a value headline:
At least seven of every ten people who visit your landing page will leave. You need to maintain the bounce rate of your page. The bounce rate is a bounce rate (also known as a single-page session), which occurs when a user arrives at a website page and leaves without making another request. For example, if a user arrives at your homepage via a search, browses and scrolls around but fails to click on any internal links or interact in any other meaningful way before leaving, they have "bounced" from your homepage. The bounce rate of a website is calculated by dividing the number of single-page sessions by the total number of sessions on the site. To keep the bounce rate low, within seconds of arriving, your visitors should know (and understand) what's in it for them. The first thing they'll read is your headline, which should clearly and concisely communicate the value of your landing page and offer.

2. Include the lead form-
If your prospect wants to convert right away, your lead form should be easily accessible — you don't want them to search and scan your landing page for your offer. Your lead form should be in button format or clickable text or link format which will direct them to the forum. Make sure that it should be presentable and also eye-catching so the visitor doesn’t need to search or scroll throughout the page.

3. Include a clear and noticeable call to action:
The Call To Action (CTA) is a very critical and important part of your landing page because it is one of several factors that encourage conversion. The CTA button should stand out, which means it should be a different colour than the other elements on the page. Use an action verb that spells out what you want visitors to do, such as "submit," "download," "get it now," or "subscribe." " Join us" to make it clear what you want them to do. Visitors are encouraged to take the desired action due to the friendly and creative use of language. It also reflects your personality, which is a nice touch that adds to the interaction's personalization. You can use clever wording that makes the brand more relatable and encourages individuals to take action.

4. Only demand what you require-
You want to gain as much knowledge about your lead as possible, but how much you ask for is determined by several factors: how familiar your visitor is with you, where they are in their buyer's journey, and how much trust they have in you. To create a low barrier to entry, ask for as little information as possible in your lead form. A name and an email address are more than enough to nurture a new lead.

5. Make your page respond-
Your landing pages, like every other page on your website, must be responsive to accommodate every viewing experience. The last thing you want is for your form to be hidden on mobile devices. Give your visitors every opportunity to convert, regardless of how they view your page. Sure, you'll be driving traffic to your landing page via email blasts, social posts, and other marketing methods, but your page should also be optimised with target keywords for your paid campaigns and organic search. When someone searches for your keyword, they should be directed to your landing page. Similarly, when you use paid ads to target a keyword, those words should appear on your landing page.

Conclusion-
Landing pages help you expand your customer base and increase conversions. Create a page that delights customers with a user interface that keeps them coming back for more. Design is frequently associated with creativity, colour, and beautiful images. For a landing page, we define design as functional, direction-oriented, and effective. To create a well-designed landing page, you must use both your right and left brain. But don't get me wrong: great imagery and appealing colours are still required to convert your visitors. We'll go over how to do all of this later.

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