DIGITAL MARKETING

What is Digital Marketing?

Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.

Why is digital marketing important?

Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.

There are a few major benefits of digital marketing:

1. You can focus your efforts on only the prospects most likely to purchase your product or service.

2. It's more cost-effective than outbound marketing methods.

3. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

4. Digital marketing is measurable.

5. It’s easier to adapt and change a digital marketing strategy.

6. Digital marketing can improve your conversion rate and the quality of your leads.

7. You can engage audiences at every stage with digital marketing.


Types of Digital Marketing


1. Search Engine Optimization (SEO)

This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and info graphics.

2. Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.


3. Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

4. Pay Per Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.
5. Affiliate Marketing

This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website.
6. Native Advertising
7. Marketing Automation
8. Email Marketing
9. Online PR

10. Inbound Marketing
11. Sponsored Content
12. Search Engine Marketing (SEM)
13. Instant Messaging Marketing

Why to join Training Institute Pune?

Training Institute Pune (TIP by Optimized Infotech) is one of the Best and oldest Training institutes in Pune & Pimpri-Chinchwad for Digital Marketing & Other IT Professional Trainings. We offer Digital Marketing Courses in Pune with Internship & Google Certification at Five Different Locations in Pune. TIP is a Leading Digital Marketing course providing training institute in Pune since 2011 with 100% practically oriented training programs and live projects with 100% job placement. Get trained from Industry Experts & Certified Trainers.

Scope & Need of Digital Marketing

The scope of digital marketing in India picked up right from its introduction because of its ability to market products and services to a larger global audience at affordable rates.

The choice of advertising your products online to only those who fit your target audience criteria or remarketing your ads specifically to people who showed interest in the past was one of the many reasons why marketers shifted to digital marketing.

And to top that off, since the covid-19 crisis hit the world, digital marketing was being adopted by companies small or large because it proved to be one of the most effective ways to conduct marketing campaigns even while their audiences were stuck at home.

New digital marketing trends kept emerging and there was no stopping. Digital marketing truly helped many businesses survive and re-establish themselves in these testing times.

Top 13 Career Opportunities in Digital Marketing


We have created a list of major areas that provide career opportunities in the digital marketing field and some areas that are going to provide new job opportunities in the coming decade: (It’s worth noting that almost every position offers the roles (depending on base to higher-level duties) of Executive, Associate, Manager and Head/VP).
1. Digital Marketing Manager
2. Search Engine Optimizer:
3. Social Media Marketer:
4. Content Marketer:
5. Email Marketer:
6. SEM
7. Content Creator for AR- VR
8. SEO Specialist for Voice Assistants
9. Video Production for newer social media platforms
10. Automation Expert
11. Paid Media Specialist
12. Data Analyst
13. Web Developer

Digital Marketing Skills In Demand

Speaking of statistics, 93% of all online interactions start with a search engine. This states that how important it has become to make SEO-friendly content so that you can rank on Google as well as other search engines.

Fundamentally, ranking your website on the top of search engine results organically & by paid means is the best form of advertising for your business. If you master skills like SEM and SEO which increases your business ranking on search engines, then you can easily land a high-paying job as it is the need of the hour.

Similarly, below given are a few of the most in-demand digital marketing skills.

Video Production & Marketing
Paid Media
Content Marketing
Data analytics
Search-engine-optimization
Copywriting
Pay-per-click
Graphic designing
As a fresher, you don’t require to master all of the above digital marketing skills. Learning 3-4 of these would give you a boost to kick start your career in digital marketing.