What is Digital Marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Types of digital marketing
1. Content marketing
2. Search engine marketing
3. Display Advertising
4. Mobile Marketing
5. Social Media Marketing
6. Email Marketing
7. Affiliate Marketing
1. Content marketing
Content marketing involves creating and distributing content—text, pictures, multimedia— that adds value for your audience, instead of just broadcasting an advertising message.
2. Search engine marketing
Search engine marketing is all about getting your website to appear at the top of the results when someone searches for your brand, your products and services and other relevant words and phrases.
3. Display advertising
Display advertising, also known as banners, is a lot like the traditional print ads you’d get in magazines, except that they are online, and you can target specific publications that you know your audience reads.
4. Mobile marketing
Mobile marketing is almost as broad as digital marketing itself and will overlap with a lot of the other types. It involves doing everything you’re doing on desktop but adapting it to mobile, as well as doing mobile-specific things like in-app advertising, sending text messages, and using social messaging apps.
5. Social media marketing
Compared to other channels like TV, print and even online display advertising, social media adds a whole new dimension of engagement and interaction. Instead of just broadcasting messages out at a mass audience, you can really interact with your customers and listen to what they have to say. There are all sorts of channels—Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat—and options ranging from organic—for example, Facebook groups, page posts, stories and Messenger—to paid—like Facebook ads.
6. Email marketing
Email may seem old school in a world where everyone is instant messaging or Snapchatting, but email marketing is still one of the most effective digital marketing tools. Especially e-commerce sites and retail brands are seeing a lot of success with pushing seasonal promotions and discounts (think Black Friday deals or Mother’s Day), while you can also use email newsletters to ‘nurture’ your prospects by giving them a lot of value beyond just pushing your products and services.
7. Affiliate marketing
Affiliate marketing means outsourcing to other individuals or companies who will promote your products in return for a commission. It’s especially popular with bloggers and with e-commerce sites (one of the biggest programs is Amazon Associates). The affiliate will promote your product on their website and if the customer clicks through and buys, then the affiliate will automatically receive a commission for driving that sale.



Advantages of Digital Marketing
• More Engaging. Arguably the biggest difference between traditional and digital marketing is how much easier it is to track, measure, and assess consumer engagement with the latter strategy. ...
• Cost Effective. ...
Wider Reach. ...
• Easy Targeting. ...
• Flexibility & Measurement.

What are the scope of digital marketing?


With digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education. Companies can also retarget potential customers who are already familiar with their brand using different methods and messages for each audience.


Here are a few popular career options in digital marketing:
• Search Engine Optimization (SEO) ...
• Pay Per Click (PPC) ...
• Social Media Marketing (SMM) ...
• Search Engine Marketing (SEM) ...
• Web Developer and Web Designer. ...
• Content Writer. ...
• Digital Agency Account Manager.


Why TIP

TIP – Training Institute in Pune is a pioneer in training Institutes providing various professional training courses for multiple technologies. Proficient professionals and experts constitute an institute. We are working on technological domains as a centre for education to give a comprehensive and most exceptional learning experience in various technologies. TIP is the Leading Professional Training Institute for SEO, Digital Marketing Courses in Pune. We also offer other IT Training’s like AngularJS, MVC, Python, Salesforce, Data Science, AI, Blockchain Hadoop, RPA (Blue Prism, Automation Anywhere, and UI Path) Informatics, Selenium. Our Specialty is that we provide Hands-on Training for all Courses, and All Trainers at our Institute are from MNC’s.