“Small business owners are certainly aware about Google Places, but do not really know what Google Places Optimization means”, a tête-à-tête with Tony Medrano, a renowned Google Places Optimization expert from Southern California started with something like this. Tony has been offering local search marketing solutions to small and mid-sized business owners of California area and abroad for quite a few years. His long-honed skills and expertise have been widely acclaimed and currently Tony is considered as a prominent local search expert who can show businesses how to gain the most from the local search term. In other words, local search expert Tony Medrano has grown a habit to educate and help business owners explore the markets that touch their doorsteps.

Google Places was launched by Google Inc just three years back. Google Maps was there since 2005. But the search giant wanted to introduce something innovative that would facilitate people to find routes, businesses, shops, addresses and many more. Slowly but quite expectedly, the G Places have emerged as a powerful local search marketing tool. The Google Places Optimization expert further explained that the new tool is not only useful for businesses to get enlisted and found on the web easily, but also an everyday widget for millions of others who have nothing to do with search engine optimization and marketing. What better than a platform where buyers and sellers everyday meet each other quite unknowingly? And since it is a free service and everybody can avail it, why not reap the benefits? Local search expert Tony Medrano views were quite reasonable.

But what are the benefits that are veiled behind the easy and free registration and listing? “Firstly and most obviously, it would help your prospective customers find your business easily whenever they search for local businesses”, Google Places Optimization expert Tony started explaining. The next important point that he raised was about customer reviews. He told that if you can properly optimize your site on Google, and if your real world customers can find you online, they will write something about your brand or company. These customer reviews are extremely important for better search engine optimization and marketing. Local search expert Tony Medrano also think that the more reviews you get, the higher your Google Place ranks climb.

However, the Google Places Optimization expert cautioned, “you need to imbibe the right keywords for getting the most prospective visits. Use your intuition to find the right keywords. Google Adwords tool is there but if you cannot anticipate the search intent of people, you cannot bring in the right keywords to optimize your business successfully on Google Places”. For example, “if you are looking for a garment shop in San Diego, you would not search with the keyword ‘garments’ most likely”, Tony illustrated his thought. This is where businesses make big mistakes. They target generic keywords which lead them nowhere, the local search expert Tony Medrano opined. The interview was over. It was time for ordering some munchies. Well, time for googling.

Google places optimization expert http://seedenterprise.com Tony Medrano and his expert team provides SEO and SEM solutions. You can avail low-cost SEO services of local search expert Tony Medrano http://seedenterprise.com/press-case-studies if you are targeting your local market in special apart from expanding your business to other parts of the states and abroad.