Digital is mean doing something with the help of internet and marketing means something that you all are aware of (Promoting your product) and Digital Marketing Means Promoting your product with the help of internet Ex. On your Website, Social Media Accounts. The development of technology has changed many aspects of life, including how businesses market their products and services to customers. Given that everyone becomes more connected with the help of the internet, that is when the addition of ‘digital’ comes into the marketing process. As more people use the internet to shop and keep themselves entertained while staying in touch with their loved ones, the age of newspaper advertisements and TV commercials gradually loses its prominence.

Types of Digital Marketing
There are different types of Digital marketing that you can implement in your company have having three goals in comman: To raise brand awareness, generates leads, and increase sales.
1.Search Engine Optimisation (SEO)
SEO is a type of digital marketing that inputs the right keyword into your content to optimize your website’s appearance on the first page of Search Engine results pages (SERPs) to acquire more traffic and strengthen your presence.
2.Search Engine Marketing (SEM)
Another type of digital marketing that you need to know is SEM. It is similar to SEO since your campaigns will get posted and appear more on search engines like Google, Yahoo, or Bing. The only Difference is that you have to pay for it every time someone clicks on it on your SEM Campaigns. That is why more people prefer Calling it pay-per-click (PPC) advertising.
3.Social Media Marketing (SMM)
Besides search engines, using social media as a marketing platform is another effective type of digital marketing. With the continuous growth of social media users worldwide, reaching your target audience and expanding your online presence will not be a problem.
4.Email Marketing
Sending emails to your customer’s email address is another type of digital marketing to promote your company. Whether you are about to release the newest products in the market or have an exclusive discount to offer, you can send your new or existing customers an email from time to time. Before you can implement email marketing, you have to encourage them to subscribe to your email list so they can receive newsletter and promotional emails from you.

Digital Marketing Strategies
Everyone knows that if you fail to plan, chances are you plan to fail. The only way to avoid failure is to start implementing effective digital marketing strategies such as the following:

1.Boost Product Visualisation
Even though products have images, if customers cannot see them as clear as possible, it will be hard for them to make a purchase decision. After all, who would buy something they have not seen before, let alone used?
Take picture from different angels of your products, allow customers to zoom in so they can see them in detail.ddsds

2.Focus On Website Speed
Years ago, Google found that 53% of people tend to abandon websites that take longer to load. If you think about the current situation, there is a high chance that everyone has become more impatient with waiting.
Consider doing the following to help improve your website speed.
• Optimized images
• Reduce the use of several plugins
• Compress file size of images and videos

Take Advantage of Google Business Profile
Since around 93% of online experience begins on search engines, the more you need to take advantage of Google Business Profile to keep your business on maps.
If you are unfamiliar with Google Business Profile, it used to be called Google My Business, which is an online business directory that people can go to when they have to learn more about the products or services of a particular company.

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